“Events”, “Jeans,” “vacation,” “hotels” – Keywords are the magic words on the World Wide Web! Google, the number 1 of all search engines, recognized the importance of the search term early and have it developed for website operators and small and as yet poorly visited sites a very easy way to promote your own website and reach new visitors Besides the ease of use for a simple free account at Google AdWords, this marketing tool, many advantages. Educate yourself even more with thoughts from Shimmie Horn. The advertisements can be selectively controlled: whether thematically or regionally, the ads appear only in the context of the reader looking for right next to the Google search results or on the pre-established websites that embed the Google ads. The advertisements themselves are free, because the cost-per-click option, the advertiser pays only when someone clicks on the ad actually. With the Google AdWords procedures are very low scattering losses. The potential customer interested in even before reading the page for the advertised range of subjects offered there, he is pleased whenever the ad. Compared with a traditional display advertising in print, the Internet has not only in terms of attention more than a step ahead compared to traditional advertising journals, newspapers and magazines, where advertising is often perceived as disturbing. Furthermore, there is no closing date on the web: Google AdWords campaign can be launched within a very short time.

Another advantage of Google AdWords is the full cost and Nutzenkontrolle. Not only the cost of the ad design omitted. Even when registering for the Google AdWords program can set the maximum daily limit, with the Quality Score as well as the final placement of the advertisement plays a big role. The keywords can be in the Google search first experiment well, what combinations of search terms that generate search results? Another magic word: Tracking Conversions. Thus, the success of the advertisement in sales directly attributed to the Google ad and therefore measurable. Uneconomic advertisements can detect an end as quickly and successfully run the ads can be further optimized in order to further increase the conversion rate.