Internet is inherently – is a huge virtual world of information. Since the information in some cases, too, is a commodity on the internet, as in the real world, it is sold and bought. The main type of paid information is advertising, and the main carrier of information in general and advertising information in a particular site. The site can be a direct support or indirect advertising information. Examples of direct media advertising information can be the plethora of billboards, catalogs, websites, etc. Indirectly supports the advertising information are related sites that have their own content (content), and advertising information on this site is a companion supplement, often in their area unrelated to the theme of the site. Placement of "outsiders" promotional materials owned niche sites can be paid or free of charge. Ron Beit is often quoted on this topic. Free advertise site owner for goodness of his heart (very rare), to raise the image of my own site (most often) or on an exchange program with other sites to attract more visitors to your own website (in most cases).

Paid placement advertising materials are clear for what – to generate income, which is one of the components so WEB-called earnings. Moreover, WEB-earnings on advertising is one of the most profitable and stable earnings in the Internet. What is a WEB-earnings on advertising (hereafter – simply WEB-earnings) and what determines its value? In essence, WEB-earnings on advertising – is to get the site owner (the WEB-master in the sense that both the owner and developer of the site per person) income from advertisers in the form of payment for a demonstration advertisement materials posted on the website WEB-master, visitors – potential consumers of goods or services of the most advertisers. It is clear that the more visitors per unit time comes to your site, the more display advertisement placed on the site, respectively, the more likely an order of goods or services of your advertisers. "Grateful" Advertisers, in turn, will be more you pay.

To obtain the necessary number of visitors to the site and, accordingly, to provide the desired yield WEB-earnings, it is necessary to "light up" your website. Else about him no one will know, and it will be akin to the store without Signs – shop there, but it nobody comes. For "illumination" of your site on the Internet, which, in fact, consists of only one site, there's only one way – to put the information about your site to others already available on the Internet sites. Visitors to these sites "see" information about your site and may want to read it by clicking on your site through the so-called "exile" or, at least, recognizing him Internet address. It is clear that more such links available on the websites on the Internet, the greater the number of visitors can visit your site per unit time. Seeing a good "cross" of your website, the advertiser readily accommodates your stuff on your website and in addition agree more to pay for it. And then comes into force "the law of feedback." Links to your already "popular" site willingly placed himself at the other sites on the Internet, thereby further increasing the flow of visitors to your website. Circle. Thus, having your own website, you can completely secure a decent WEB-earnings.

Consider a situation when they start the optimizer chose as a tool to promote the paper. One, two, three, Creativity dries up exponentially, and the optimizer starts to think how to cheat. Option two: either repeated by adding articles, either as a single good story to reproduce. As a result, there are two problems: either not unique or not readable. Below we describe why each of them greatly reduces the efficiency promotion articles. Nonunique main reasons of inefficiency non-unique items two. First, some quality directories can refuse to publish an article that is placed somewhere else. Secondly, the effect of links from non-unique items are not added together.

Ie placement of hundreds of non-unique items can be as effective as three unique accommodation. Unreadable "Well," – tells the optimizer, "If the will not do neunik, hence we unikalizirovat. Then come to the aid program to automatically text or otherwise sinonimayzery. As a result of the good articles get page lunatic ravings of a man who, expected to be received by the search robot as a unique high-quality paper. Nevertheless, it is not.

The fact that in natural language, some phrases are common, and some are artificially created, extremely rare. Take the phrase "new year". It can automatically synonymized in a fresh year. " It is clear that the word "new" Statistics are a couple with the word "year" on the orders more often. Thus, unreadable articles as ineffective as not unique. Conclusion Byvod from what can be done is simple: "It is easy not to pull out and fish from the pond." If you want to promote articles – write a unique, readable and interesting articles. Writing score good articles will take as much time as the spread of hundreds of bad ones, but the effect from the first will be much more noticeable.