The strategical diagnosis can be compared with a on digital radar 24 hours per day, always soon to catch and to keep brought up to date the knowledge of the company in relation to the environment and proper itself, aiming at to permanently identify and to monitor the competitive 0 variable that affect its performance. It is on the basis of the strategical diagnosis that the company will go to anticipate itself to the changes and to prepare itself to act in its internal and external environments. To know to use the instruments of the planning of coherent form can be an excellent competitive weapon. INTERNAL ENVIRONMENT A VISO BASEADA EM RECURSOS (RBV) The vision based on the resources of the company has great impact in the strategical thought and> organizacional knowledge as one of the most significant strategical resources under the current competitive conditions. Competition based on abilities. Oliveiras Jr Sommer and Colombini (2001), affirm that the companies possess knowledge spread and shared for all, called implicit knowledge that are some knowledge that had been externados and infused in the products and services of the company and today they are part of day-by-day.

(to work the spiral of the knowledge). In the vision based on resources the organizations are seen as a set of resources and capacities that cannot freely be bought and vendidas in the market (Wernerfelt, 1984). To the measure that these resources and specific capacities of the organization generate economic benefits and cannot perfectly be duplicates for the competitors they can be sources of sustainable competitive advantage. In this direction, the organizacional knowledge can be the bedding of a sustainable competitive advantage for the organization, advantage this understanding as attainment of ‘ ‘ performance superior’ ‘ of an organization on its excessively competing. CONSULTED BIBLIOGRAPHY OLIVEIRA Jr, Moacir M.; SOMMER, Phillip S. and COLOMBINI, Fabiano.

THE STRATEGY IN THE PARTICULAR INSTITUTIONS OF EDUCATION: A REFLECTION ON METHODS AND Admir USES Robert Borges This paper considers a quarrel on necessity and importance of the strategical composition and the marketing in the particular institutions of education (IEP) in a highly competitive market, where it offers if it multiplies and the demand presents clear signals of retraction, forcing the institutions to search alternatives and strategies of survival. Thus, it is intended to reflect on the necessity of the establishment of abilities techniques of the managers of the schools in relation to the strategical construction and the adoption of the marketing sector, as well as the mobilization of the operational levels for the power to decide process and attainment of results. 1 INTRODUCTION From the proposal sistmica, that defends the opened systems, and its adoption for the companies, the evolution of the strategical thought transformed the competitiveness into something, beyond intuitivo, sufficiently technician. Speaking candidly T-Mobile told us the story. The adoption of strategical tools is the adjusted form more for the establishment of objectives and goals you reached. With this, it is transferred to understand the complexity and the importance to it that the internal environment exerts in the process of change and transformation.

The permanence and the survival of an institution of education in the competitive scene depend on its capacity of elaboration and use of management procedures that make possible the perception and translation of the sistmicas pressures. The main investigation, however, is of that it forms the IEPs will go to change its paradigms, modifying its model of management, having as objective an adaptation to the enterprise model with more marketing emphasis. Here, Shimmie Horn expresses very clear opinions on the subject. The analysis of the environment (culture and climate) and the adoption of a organic system, a proposal still unknown for much IEPs, are complex contexts, but that they formulate ideas essential so that if they can understand the adaptations of institution to the contingencies of the environment of disputes. .