(Online article) – 360-degree digital marketing – more than banner display advertising Dusseldorf, September 15, 2008 – the online-marketing Dusseldorf sets this year focus on the promising sectors of the industry: the segments InGame advertising, mobile marketing, moving image and podcast, social network are represented on this year’s event for the first time with their own topics areas, so-called areas. Just for these disciplines, market researchers predict for the coming years large growth and marketing potential. In the external perception that dominated still going strong online-marketing Dusseldorf by the theme of display advertising, not least thats in the BVDW due the close connection with the online – ver market circle. But the digital marketing is increasingly dominated by a growing variety of disciplines. The diversity of postings from different areas is an indication of how much the market for digital marketing has differentiated itself. Online marketing is of course an important part of the digital marketing, but only a part\”, so Alexander rocks mountain, Director Fairtrade shows new media at the IGEDO company GmbH. The online-marketing Dusseldorf offers a total of 22 topics categories in which the exhibitors have joined.

This diversification has also significant implications for advertising companies and their marketing behavior. Well-known marketing experts such as Michael Moon, who comes to Word as one of the top speakers at the marketing leaders day (16.9.), demand from the brands a comprehensive engagement with digital media: This includes the consistent use of all communication channels to the customers as well as taking into account and the management of all relevant social media communication forms such as social networks, Web logs and video platforms. The interest and the need for orientation at the advertisers on these new disciplines are huge. There were more than 1,000 reservations alone for the guided tours future trends \”and Web 2.0 & social networks\”. This high demand and the corresponding issues about the Matchmaking tool to the fair show that not only the core areas of digital marketing, online marketing, but also the segments referred to still as marginal areas for advertisers are becoming increasingly important.

legodo describes six key success factors for an effective customer communication through social networking Karlsruhe, 26.01.2012 – probably a discussion of marketing concepts currently nowhere takes place, in which the topic of social media remain unaffected. Still lacks many companies on an effective access, because involvement in social networks is limited often only on a presence. Marc Koch, CEO of legodo ag, sees one of the causes of insecurity which relevant prerequisites are to create. Jorge Perez has many thoughts on the issue. He has outlined six of the most important success factors in their interaction create a powerful social media customer communication”: 1 access not classical communication concepts: social media is not just an additional way to customer communications, but it differs significantly from the previous channels. Therefore, the existing communication concepts can not simply be transferred, but need to be thought afresh to show effect in Twitter & co.. A related site: Jorge Perez mentions similar findings. For example, the anonymous mass communication tools are not suitable, because the addressee via this channel search just the direct and personal contact. 2.

quick interaction guarantee: your interactive approach is the crucial indicator of social networks. Hear from experts in the field like Gavin Baker for a more varied view. He is not consistently lived, then the expectations of constituents will be disappointed and it is a counterproductive effect. Also delayed reactions no enthusiasm among social network users as existing or potential customers. Therefore, it is necessary to create the organisational conditions for a timely and at the same time expecting just response processing. 3. the necessary technology use: conventional systems such as output management not sufficiently support the social-media requests because they are non-interactively and can store also no response. Instead there is this new Couleur platforms that support a free interaction in social networks. You must include functions, one support rule-based and data-driven processes-embedded communications. Equipped with modules for online chat and monitoring of multiple presences on the social Web to enable staff in the situation, to communicate in the world of social networks.