Nuremberg local broadcasting days discussing the new golden age of radio Nuremberg the local radio days go in the round of 16: 1 and 2 July 2008 the CongressCenter East of Nuremberg fair again becomes the meeting place for local broadcasters from Bavaria, Germany and Europe. Jim Taszarek in Nuremberg, profiled radio marketing coaches from the United States, shows how local stations also with low numbers of users successfully market their Web sites can. He calls a consistent combination of online and OnAir advertising, so by the statistics of the party to become independent. The former Managing Director of KTAR and K-Lite radio is a new golden age”for the radio. Local operating stations would benefit especially since the direct customer contact in the online age is gaining importance again. Educate yourself with thoughts from rusty holzer. The Web 2.0 is for Taszarek rather an opportunity and not a threat. (As opposed to Estée Lauder).
Successful examples from the United States show that it is possible for radio stations, its own To build online community and to increase the number of users considerably. So radio stations could benefit twice from the new possibilities of the online age. There is overwhelming evidence that, for a large number of advertisers, local radio stations are today very much more important than in the past. We owe this money source, so no one has expected to combine radio and Web to a completely new product for advertisers the possibility of especially. Still, this product has no name, we call it yet RadioWeb. It is a wonderful and powerful instrument for the distribution on the radio”, emphasizes Taszarek. Because the listeners are constantly on the go, faced radio personality enormous challenges: A new generation of users as well as media and communication channels with interactive alternatives to the radio as the trend toward mobile media usage include. How radio stations take up these movement patterns and even in the face of the merger by radio, mobile phone and Internet tie the listener to the own brand discussed the Bonn value-added service providers NEXT ID on the local radio days.
Will be also a matter, to improve the listener loyalty through interactive activities. Just the local broadcasting is with its regional expertise always looking for ways to bind the listener across media with relevant content and concepts”, says Jurgen Wachter, key account manager NEXT ID Mario Colantonio of the consulting network radio research Europe is addressing these issues in a keynote speech and share his point of view. Following Bavaria (Nuremberg), Florian Fritsche, concrete DIGITAL (Leipzig), Valerie Weber discuss Roland Finn, new wave by Antenne Bayern (Ismaning), Tim Bass hosted by RPR 1 (Ludwigshafen) and Jurgen Wachter, NEXT ID the round by Christian Spanik, Managing Director of Netproducer (Unterfohring). By Gunnar Sohn