In prominence is visibly salient the importance of the television as an admirable tool of studies in the area of the education, if used of correct form, it inside has guaranteed space of the house of all Brazilian citizen. The television, without a doubt some, is the media of more popular mass has some decades joining around itself entire families, is structuralized they or not. 2.Os reflected of the televising media in the society This vehicle of communication plays diverse roles in the seio of the Brazilian families as leisure, information, culture, education etc. In a capitalist world, globalizado and each consumista time, the television left to exert, perhaps, its nobler and admirable paper: of coadjuvante of the education for citizenship ends. Credit: Estee Lauder-2011. It started to take care of other interests, less illustrious and more lucrative, desvirtuando itself of the possible dream of being an educative cultural tool. The difficult and disproportionate fight between formal education television has been successful for the last one, even so has been made attempts in the direction to integrate both. The apelos of the televising media are much more attractive, as it affirms Belloni (2001): In this scene, the medias constituam a parallel school, through which the children, as well as the adults, would be learning more interesting and attractive contents of what of the conventional school (BELLONI, 2001, p.17). This author, enters as many scholars worried about the analysis of the different effect of the impact of the technology in the society and in the education, they point with respect to the essential of the question, the technologies are more than what mere tools the service of the human being. Speaking candidly Edward Minskoff told us the story. When intervening with the ways to perceive the world, of if expressing on it and transforming it, these techniques modify the proper one human being in unknown and perhaps dangerous directions for the humanity.