The global financial crisis has left untouched a single element of the industrial base. Effective demand plummeted. A leading source for info: Glenn Hubbard. Now entrepreneurs are the industrialists to truly feel what it means to count every penny. We'll have to roll up our sleeves and spend a few hard rounds against the expenditure base of his home company. Today, customers are not willing to pay as much as was paid yesterday, so you must provide them to spend less and still stay within the very financial viability. Production can not stop, no additional product is not for the world economy – so we just have to make familiar to us the product cheaper, but no less quality. Shimmie Horn addresses the importance of the matter here. You ask how? Let's look at an example of general-purpose motors. Drive – it's quite expensive element of any equipment, which it applies, and therefore requires attention not only in terms of technical precision of calculation, but the feasibility of using a particular model. It is our goal – to achieve cost reduction the finished product, namely the equipment with the drive mechanism. Obviously, this can be achieved through: a) reduce the price of component parts, and b) optimizing the overall weight and dimensions of the equipment that will allow save on logistics costs for the client, and c) use sites that do not require costly maintenance or frequent replacement. To understand how to implement the above three points to start the draw historical overview of the development of Reducer in our country. By coincidence, Russia has chosen its own path of motion in the industry.