Reality is a very persistent illusion “Albert Einstein What if the reality was not what we see, just what we want to see? In the movie Matrix reception and understanding of the message in political communication represent shares of a process in motion , active, and complex, real responsibility for their existence depends on the audience. Learn more on the subject from Cameron Diaz. The people receiving our messages and understand how they want and as you can. There are two underlying functions that the public place: the perception and interpretation. Every time our hearings are a political message they do is collect the transmission of an organized group of framed data and information in formats such as television or radio spots, brochures, the candidate’s image in a street event or a comment about it. Thereafter if the subject is interesting, immediately linked with a set of meanings, situations, circumstances or knowledge, to finally give an answer or a specific action. In this process which perception does is allow to locate the message within a real context to facilitate their interpretation, to give a unique meaning.
Therefore, decoding represents one way to give content and determine its usefulness in forming an opinion and decision making not only reduces to decide whether to vote for this or that candidate, but as we know, there is a wide variety expected actions that stands between the receptor positive political message, in turn becoming a propagator of these ideas or leaders who embody. Speaking candidly Vanessa Marcil told us the story. Most of the times turned political information in a message framed in a conceptual framework fails to meet their expectations. This occurs because humans easily operate a process of perceptual defense in communication, ie, decided not to listen. Perceptual defense is a process that operates in stages through which the public receives and decodes a message, but it provides a “selective attention”, as these hearings are receiving thousands of messages through multiple channels, of which only are able to cater to a fraction of the spectrum you are used to provision of information. It is known that during that phase distortion “selective” biases and deviations are generated within the meaning of the message, because people make little effort to decode the contents. And finally, the stage of “selective retention” is done to keep some of the message, they assimilated some signs or clues that allow you to perform all or at least part of the message, if interesting for them to do. As a result and from the angle of the issuers of political messages in a world oversaturated with information, propaganda and advertising, the structuring of images should be as subtle and unnoticeable as possible, to avoid blocking incoming messages.
Finally there are the so-called “impact variables” through which one can measure how, how much and how each individual recalls the message depending on the concept used. Here involving psychological reasons that allow fixed in the mind of an individual by providing benchmarks to make sense of the meaning of the message. * The article is the analyst of public opinion and political communications specialist Guillermo Bertoldi.