Basically Internet is information, search and distribution of information. The small company necessarily will have to set out to act with information being tried to satisfy the demand of its sector. 1. To turn any thing into the content. Frequently there is people who consult like achieving success, but already everything knows to it, from being positive, to being very social and to handle the communication tools: blogs, videos, etc. But do not trust that something of that way can be obtained, and they do not do it.
However they continue looking for information and buying courses. The great demand in Internet, that allows to make a great business is information. The best businesses in Internet are the distribution of information (trade networks) and tools that facilitate that distribution. A small company to become visible needs to offer much content, to use as the distribution channels where they are the people and to resort to the diverse sources of intelligence to feed its own channel. Everything what you consider interesting considralo to count it in your site, everything what happens in your world is pretext to tell it to the hearing that you want like clients. 2. Personal Hgalo, as a vehicle for your own formation. A small company can dedicate all along to its personal touch, is much more easy that in a great company (analizemos that is mypes).
I prefer to imitate, but my personal touch is inevitable, never I can make equal completely like which I imitate. Most important for me it is the learning, and in that process always we will have some faults, this is normal. But the faults pronounce solely when one makes things. The best form to seem beautiful perfect and impeccable is not to do anything, but you go off key when you dance.