B2B social media – potential, benefits, risks and challenges in practice the Conference B2B social media in industry & economy – at the 22.11.2011 in Munich, discussed both potential and benefits as well as risks and challenges of social media platforms for industry and business, for the first time with a focus on B2B communication. With lectures and experience reports from the B2B practice, this session gives participants the tools for strategy development within the company. It tracks forecasts, technology trends, and subsequent generations of employees, it is inevitable to deal with social media and to communicate beyond the traditional channels for each company. The meeting of the Haus der Technik Munchen offers suggestions on how the use and investment goods industries can take advantage of the potential of social media platforms in B2B communication and goal-oriented in the corporate communications, and marketing in the media mix integrating. Speakers from well-known companies exhibiting experience reports their B2B practice routine before. You show how supports the use of social media tasks marketing, PR, HR, and sales in the Executive Board, the departments. The advance carried interviews with the speakers of the Conference, which provide first insights into the many and comprehensive social media activities and offer an attractive Preview on the lectures (hdtmuenchen.posterous.com/referenten-interviews-b2b-social-media-in-ind) are a special highlight.