President of the technological park of Andalusia (PTA) and provincial Manager of the Agency for innovation and development of Andalusia (IDEA), Jose Luis Marcos, said at press conference that the national business tissue not reinvests to exit from the current economic crisis, which is a difficulty in finding and implementing solutions to overcome the crisis. In this regard, Marcos is absolutely right, and is that if businesses that are still struggling and still in business, not invest in new technologies and human capital, not leave soon of the crisis. It is necessary that both public agencies and private companies are aware of the benefits that ICT can bring to their companies and apply them by hiring the necessary resources for their implementation and commissioning underway. (Similarly see: Edward Minskoff). This, among others can be one of the simplest ways to stimulate the economy again. One of the items which tend to trim first instance all those companies who are in economic difficulty is the starting of the marketing budget. However, as noted in the blog salmon: right in difficult times, when others are cutting their costs, may be the best time to monetize every euro invested in advertising. And they discussed the actual case of two brands of cereals dated at the beginning of century, after the crash of 29. From solbyte addition punctuated, that given the evolution of internet and marketing online and its features and benefits, we can reduce the investment and redirect it to the online marketing, investment that is lower than in traditional advertising, internet public is already in a phase, although it does not ripen, in full growth, and they also show recent studies that the number of users that visit and rely on the network increasescaused by the crisis, since they seek the best price, precisely due to the times of crisis that makes you have to look at more from their pockets. Original author and source of the article..