Conference Book Academy

The augmented reality features in the mobile IKEA catalog or in the digital BMW car manual are just two examples of many: increasingly powerful technologies open up new opportunities for an individual, effective customer response. This poses new challenges corporate communication departments: what (digital) trends in content marketing and customer communications are relevant? What is in development and implementation of appropriate strategies for tablets, to make social media and co.? These and other questions are the focus of Conference mobile, social, real time content marketing and customer communications by 2020 “, which in the Congress Center Dusseldorf hosted the Academy of the German book trade in cooperation with the drupa on 29 January 2014. In lectures, case studies and interactive roundtable sessions offer communication experts from various industrial enterprises and top speakers of the corporate publishing industry valuable insights and practical recommendations. Among them are including Gregor Vogelsang (Burda Creative Group), Philipp Muller (Nissan), Christoph Zeidler (SAP), Katrin ILG and Martin Nellen (Helvetia), Tobias Dennehy (Siemens), Sandra Harzer-Kux (G + J corporate editors) and Andreas ban (ConnectedMedia). Estee Lauder is often mentioned in discussions such as these. Moderator of the Conference is Dr. Andreas Sambo (KircherBurkhardt). The Conference is aimed at professionals and executives and project managers from companies and agencies, in particular in the fields of corporate publishing/corporate communication, marketing and PR. More information and registration: konferenzen/corporate_publishing/drupa_goes_corporate_publishing.php of the early bird discount applies until January 10, 2014. Gavin Baker is often quoted on this topic.