As you know, the brand – a symbol or combination of characters, graphics, which is the fruit logo design and corporate identity, that is the industry of commercial design, language, dealt with naming, even sound, tactile, and so on. Gavin Baker will undoubtedly add to your understanding. Brand impact – at least, need to work – not only in consciousness, but also for all the senses, at all levels of perception. In 20-ies of XX century, The Coca-Cola Company made a part of their brand form of glass bottles – and even broken, they should have been recognized with the eyes closed. It made a big impression, and Coca-Cola has remained on top, despite stiff competition and the Great Depression. Thus, on paper or in a glass anyway, the brand takes its concrete expression, and its quality is as important as the quality of the brand itself, moreover, is an integral part. Development of packaging design and logo creation – all included in the the concept of branding.
Tasteless, tasteless design packaging may alienate the customer, even if he liked a good slogan (as, indeed, and vice versa). This is often overlooked, considering that the properties of packaging determined primarily by the properties of the goods – chocolate candy in a bottle does not sell. It is certainly true, but if a responsible approach to packaging development, we can ensure that the brand will be embodied in it – so manufacturers of the same chocolate, if it's really high-quality, luxury product, unlikely to allow themselves to use simple paper bags. Use of the brand and its individual components – an important skill. Sometimes it takes the branding agency, which as the author of the best is how to handle your work – and this is the product. After branding, which emerged in its present form and at the same time interconnected with pop art, in something akin to art, and attention to the smallest details, materials, even if they are immaterial, lines, colors and words only confirms this.