He worked as marketing manager at several companies operating in Russia, and described in the book a lot of creative marketing solutions, he invented a time. In 2003, 2004 and 2005, the Guild of Russian marketing managers Announces 'Marketing 100%' the best book of the year. The Book 'Marketing Warfare' This book adapts the principles of military strategy, marketing, suggesting that business – it is constant, and not reduced for a single day war with competitors. The book is based on the classic tenets of military strategy outlined Clausewitz in his treatise 'On War'. 'God is always on the side of the big battalions', so 'the forehead' to go on more powerful opponent – this is madness. But small companies do not just give up, because they are invited to "flank attack 'or' partisan 'in the rear of the huge, clumsy but because a competitor. Authors 'Marketing Warfare' Jolly tried to make a book.
Therefore, the strategic tenets of "Marketing Warfare" to illustrate examples of historic military battles, as well as numerous confrontations companies in markets occurring today. Marketing Specialist – is a cruel and cynical military commander, which is where the trick, where a frontal attack, and where overt partisan inch by inch conquers a place in the sun market. Motto Authors – 'in war all means are good. " Although so do not put the question even in textbooks on the art of war. Today you can not find the marketer or the head of the company, which would have not studied this book. Similarly, do not find serious books on marketing, in which the authors did not refer to 'Marketing Warfare' 'The book' Blue Ocean Strategy 'This book is now the world's major opponent of the theory of' marketing wars. " It calls for "a free niche and stop being afraid of competition '. Blue Ocean Strategy is to refuse to share with other existing – and often dwindling – the demand, while looking at competitors, and instead devote themselves to creation of new markets, increasing demand and avoiding competition.
And the book is not just the company calls for this step. Click Edward Minskoff to learn more. It contains new, developed by the authors, the analytical tools. Using them, you will understand how it is possible to create a 'blue ocean' in your business. To study a few books on the same subject is sometimes very useful to create their own picture of the problem. It is desirable to rely on some different, better even contradictory, sources. Book 'Marketing Warfare' and 'Blue Ocean Strategy' – these are the 'mixed sources' on the fight against business competitors. After reading these two books, you probably understand what is best for you – to throw all the resources on the 'suffocation' opponents or try to escape from competition in the 'blue ocean'. As for our suggested books on business strategy, it is not always the manager of Marketing lack of authority. Ie often he did not participate in decision-making such a high level, speaking only performer strategy developed by 'above'. Will he fight for 'strategic' powers (in fact, for the transition to the next stage in his career) – depends on the person and the situation in the company. If a marketer is trying to prove all its importance to management, it will be a useful book 'Marketing 100%'.