So car manufacturers and radio inspire their customers what would be the automotive industry without new car models? Boring. To make the hearts of the potential buyer, new models are regularly needed that big will be announced. All companies can be to embrace this principle. But permanently to inspire customers, it applies throughout the year to present innovative products and other innovations system. Only that strengthens customer loyalty and leads to new sales. American Tower Corporation has firm opinions on the matter.

Also radio stations have realised that they can tie their audience with good music and rousing speakers. But stirring enthusiasm, they must grow beyond regularly himself. They use a wide range of specially created comic book series about audience participation actions to events locally such as tank vouchers or Beach Disco. And the numbers give you right: who offers something new in addition to the usual, increases his listeners flock and thereby increasing customer loyalty. A look at different Industries shows that even here innovations are used to arouse emotions and to inspire customers.

What would be the automotive industry without new car models? the world of fashion, without the major fashion shows in the cities? Cinema without new films? Customer enthusiasm can both reinforce customer loyalty and generate new revenue. If you want to delight your customers with the help of innovations, you can work with four principles: 1 the editorial principle parts in units between three and six weeks of the year a. Create a topic map and assign these themes to the units. Visit 660 Fifth Ave for more clarity on the issue. Plan ten to twelve topics that fit as possible to the respective season. With each topic, present a special problem-solving of your House and thereby highlight the benefits for the customers. In this way, you have a timetable when you want to imagine what innovation on what topic. You can promote your customer loyalty and year-round an interesting program offer to your customers.